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Leveraging TikTok and LinkedIn Ad Campaigns for Your School

Updated: Oct 13, 2022

Simply Smart Suggestions | Volume 6

The Monthly Newsletter from Charter Connect


Google, Facebook, Instagram, oh my! It seems like there's a bigger and better social media platform popping up every minute and staying ahead of your audience is becoming more and more difficult. In this issue, we'll be discussing ad campaigns on some platforms that are less common than Google or Facebook ads so you can stay ahead of the game!

I. Social Media Campaigns

With so many social media platforms, it's difficult to know what ad campaigning strategy best suits your specific needs. Platforms such as LinkedIn and TikTok are continuing to grow in their influence and ability to run effective ad campaigns, but you might not be convinced that they are targeting the right audience to help you meet your marketing goals. While LinkedIn is popular for the professional networking world, TikTok opens up a portal to younger generations like there has never been before.

II. LinkedIn

LinkedIn is currently used by over 750 million professionals. They offer a wide variety of ad campaigning options, including dynamic ads, text ads, sponsored messaging, and native ads that are introduced on the LinkedIn feed.

On LinkedIn, you can select targeting criteria to reach your desired audience. LinkedIn provides an analytics page so that you can see how your budget and targets are performing.

III. TikTok

TikTok for Business launched in 2020 and has since been an extremely effective marketing tool for businesses targeting any age group. While many people believe that TikTok is just for younger generators, this no longer holds true because of its appeal for people from 13 to 103. People below the age of 29 actually make up only 50% of current users.

As TikTok continues to grow, so does it its user base and average age groups. Right now, TikTok has over 1 billion users of all ages. TikTok is the platform with the 4th-highest number of active users, behind Facebook, Youtube, and Instagram.

TikTok for Business allows you to set up an account as an advertiser and run ad campaigns with flexible cost-control. The full-screen ads are fully immersive and TikTok provides templates and customer support to ensure a seamless process for your ad campaign. TikTok also has "smart targeting" which allows you the opportunity to reach your specific target audience.


IV. Finding the Right Approach for Your Business

Charter Connect is now offering both TikTok and LinkedIn ad campaign services in addition to Google Ads, Facebook Ads, and other data-driven marketing strategies. If you're interested in LinkedIn or TikTok ads and would like a professional opinion, don't hesitate to reach out to our marketing team and we'll provide you with the knowledge and resources you need to build the best strategy for your company.

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