The Charter School Connection
Charter School Marketing Blog
Tips, tactics and stories to help charter school leaders grow enrollment — from marketing strategy to school culture.
The Inaugural Charter Connect Leadership Summit
Towards the end of last summer, we began tossing around the idea of hosting a partner retreat—something that would bring together our partners not just to collaborate, but to truly connect. What started as a simple idea came to life in early March, when Charter Connect hosted 11 of our strategic partners at Villa Azul in the Dominican Republic for our very first Leadership Summit. Going into the week, no one—our team included—knew exactly what to expect. But what unfolded was something even...
Why Employee Retreats Matter: Strengthening Company Culture Beyond the Office
One thing that makes us unique here at Charter Connect is the importance of Company Culture. We do many things to continue to build and strengthen our culture. One of the biggest highlights of the year for our employees is our company retreats. As we are getting ready to head out on our 2026 retreat, we wanted to take a look at why these retreats matter. Company culture isn’t built in a single meeting, team lunch, or Slack thread. It’s built over time—through shared experiences, trust,...
The Best Marketing is Free
Last week, Dallan and I had the opportunity to attend the 25th annual South Carolina Charter School Conference in Hilton Head, SC. Like the NC conference, Dallan presented his breakout session, “Enrollment Favors the Bold.” Unlike NC, we didn’t have a booth this time - but we did get to host a table during the coffeehouse table chats to discuss strategies for increasing enrollment. We also attended the keynote from Principal Kafele, who has delivered more than 3,000 keynote addresses. He had...
What Charter Schools Should Be Thankful For
As educators, leaders, and supporters of school communities, it can be easy to get caught up in the day-to-day challenges of running a charter school. Enrollment demands, staffing shortages, compliance deadlines, testing cycles, and community expectations can take up all our focus. But stepping back and reflecting on what we’re thankful for can help us reconnect with our “why”. Why we serve, why we teach, and why we continue to fight for high-quality education for every child. Here are some...
Giving Back: Why Volunteering and Donating Matter
At Charter Connect, we believe that being well-rounded means more than just being great at what we do—it means being good to the world around us. While we work hard to build a strong and supportive company culture, we also make it a priority to give back beyond the workplace. Every member of our team volunteers in different ways—whether that’s serving at local food banks, mentoring youth, supporting victims of domestic violence, helping with school PTOs, or lending a hand to community events....
The Power of Connection: Why Networking Matters More Than Ever
When most people hear the word networking , they picture business cards, handshakes, and quick conversations at conferences. But networking is so much more than that - it’s about building genuine relationships that lead to growth, opportunity, and collaboration. At Charter Connect, we’ve seen firsthand how meaningful connections can open doors, spark ideas, and create long-term partnerships that go far beyond a single conversation. Networking Is About People, Not Transactions True networking...
Why are Charter Schools Becoming so Popular?
In the last five years Charter School enrollments across the United States have increased 11.68% while traditional school district...
Bchex Partners with Charter Connect to Empower Charter Schools
At Bchex, our mission has always been to help schools create safer, more efficient environments through trusted background screening...
Your Website Is a Front Office – What Families Think in the First 5 Seconds
Have you ever walked into a building and immediately been uncomfortable? Sometimes you can’t even pinpoint the reason, it’s just a...
New Year, New You… School Edition
The new school year is right around the corner, if it has not already begun for you. Although it may still be August, this is the perfect...
Grow, Connect, and Inspire: Reflections from the NC Association of Public Charter Schools Conference
In mid-July, I had the opportunity to join Dallan Wortham in Wilmington, North Carolina, for the North Carolina Association of Public...
A Visit to The Noble Schools in Chicago — A Young & Blossoming Partnership
What a whirlWIND our trip to the Windy City was (pun very much intended)! In just 36 hours, we laughed, we learned, we grew—and we ate a...