The Charter School Connection

Charter School Marketing Blog

Tips, tactics and stories to help charter school leaders grow enrollment — from marketing strategy to school culture.

Love is the Secret Ingredient to a Thriving School Culture

Love is the Secret Ingredient to a Thriving School Culture

Valentine's Day is just around the corner—a "Hallmark" holiday focused on love, affection, and expressing our care for others in...

Feb 12, 2025 · 3 min read
A Visit to Distinctive Schools: Pioneering the Future of Enrollment and Employee Engagement in Chicago

A Visit to Distinctive Schools: Pioneering the Future of Enrollment and Employee Engagement in Chicago

During my recent trip to Chicago, I had the incredible opportunity to visit Distinctive Schools, a network of charter schools that is...

Feb 5, 2025 · 3 min read
Phone Calls vs. Emails: Choosing the Right Communication Method

Phone Calls vs. Emails: Choosing the Right Communication Method

In today’s world of instant messaging and emails, many professionals find themselves avoiding phone calls whenever possible. With the...

Jan 15, 2025 · 2 min read
Unlocking Success: How "Packed Class" Transformed Waitlist Management for Academies of Math and Science

Unlocking Success: How "Packed Class" Transformed Waitlist Management for Academies of Math and Science

Recently, I had the opportunity to meet with the Academies of Math and Science (AMS), a dedicated institution committed to providing...

Jan 8, 2025 · 2 min read
Four Reasons Why a Streamlined Enrollment Process for Lottery-Based Charter Schools is Important.

Four Reasons Why a Streamlined Enrollment Process for Lottery-Based Charter Schools is Important.

For charter schools, particularly those operating under a lottery system, the enrollment process serves as an important touchpoint for...

Dec 18, 2024 · 1 min read
Meeting Insights: Bridging Education and Brand Awareness with Stefanie Contreras

Meeting Insights: Bridging Education and Brand Awareness with Stefanie Contreras

Recently, I had the privilege of meeting with Stefanie Contreras, the Marketing and Communications Director for ASU Prep Academy in...

Dec 4, 2024 · 2 min read
Teaching with Joy: A Visit to Vista College Prep

Teaching with Joy: A Visit to Vista College Prep

Recently, I had the pleasure of meeting with Kela Powers at Vista College Prep on behalf of Charter Connect. This visit was not only a...

Nov 20, 2024 · 2 min read
The Long Game: Lessons from Personal Fitness for Enrollment Marketing

The Long Game: Lessons from Personal Fitness for Enrollment Marketing

In the world of charter school enrollment marketing, success often feels elusive. Many schools struggle to maintain a healthy waitlist,...

Nov 6, 2024 · 2 min read
Exploring Collaborative Marketing Strategies with Mary Ellen Lee

Exploring Collaborative Marketing Strategies with Mary Ellen Lee

I recently had the opportunity to meet with Mary Ellen Lee, the Director of Development for Leading Edge Academy in Gilbert, AZ. Our...

Oct 30, 2024 · 2 min read
Bridging the Educator Employment Gap: A Meeting with James Sanders, CEO of Scoot

Bridging the Educator Employment Gap: A Meeting with James Sanders, CEO of Scoot

Recently, I had the opportunity to sit down with James Sanders, the CEO of Scoot, a company that is making significant strides in...

Oct 23, 2024 · 2 min read
Targeted Marketing Strategies for Charter Schools: Understanding Your Audience

Targeted Marketing Strategies for Charter Schools: Understanding Your Audience

Out of 100 families chosen at random from your community, how many do you think are actively considering switching their children to a...

Oct 2, 2024 · 5 min read
The Impact of Bluum: How This Charter School Organization is Revolutionizing Education in Idaho

The Impact of Bluum: How This Charter School Organization is Revolutionizing Education in Idaho

How This Charter School Organization is Revolutionizing Education in Idaho.

Sep 16, 2024 · 3 min read