The Charter School Connection
Charter School Marketing Blog
Tips, tactics and stories to help charter school leaders grow enrollment — from marketing strategy to school culture.

Love is the Secret Ingredient to a Thriving School Culture
Valentine's Day is just around the corner—a "Hallmark" holiday focused on love, affection, and expressing our care for others in...

A Visit to Distinctive Schools: Pioneering the Future of Enrollment and Employee Engagement in Chicago
During my recent trip to Chicago, I had the incredible opportunity to visit Distinctive Schools, a network of charter schools that is...

Phone Calls vs. Emails: Choosing the Right Communication Method
In today’s world of instant messaging and emails, many professionals find themselves avoiding phone calls whenever possible. With the...

Unlocking Success: How "Packed Class" Transformed Waitlist Management for Academies of Math and Science
Recently, I had the opportunity to meet with the Academies of Math and Science (AMS), a dedicated institution committed to providing...

Four Reasons Why a Streamlined Enrollment Process for Lottery-Based Charter Schools is Important.
For charter schools, particularly those operating under a lottery system, the enrollment process serves as an important touchpoint for...

Meeting Insights: Bridging Education and Brand Awareness with Stefanie Contreras
Recently, I had the privilege of meeting with Stefanie Contreras, the Marketing and Communications Director for ASU Prep Academy in...

Teaching with Joy: A Visit to Vista College Prep
Recently, I had the pleasure of meeting with Kela Powers at Vista College Prep on behalf of Charter Connect. This visit was not only a...

The Long Game: Lessons from Personal Fitness for Enrollment Marketing
In the world of charter school enrollment marketing, success often feels elusive. Many schools struggle to maintain a healthy waitlist,...

Exploring Collaborative Marketing Strategies with Mary Ellen Lee
I recently had the opportunity to meet with Mary Ellen Lee, the Director of Development for Leading Edge Academy in Gilbert, AZ. Our...

Bridging the Educator Employment Gap: A Meeting with James Sanders, CEO of Scoot
Recently, I had the opportunity to sit down with James Sanders, the CEO of Scoot, a company that is making significant strides in...

Targeted Marketing Strategies for Charter Schools: Understanding Your Audience
Out of 100 families chosen at random from your community, how many do you think are actively considering switching their children to a...

The Impact of Bluum: How This Charter School Organization is Revolutionizing Education in Idaho
How This Charter School Organization is Revolutionizing Education in Idaho.
